Tuesday, August 29, 2006

SEO Services From An SEO Specialist

Meanwhile, back at the blog, Michael is still occasionally posting.

Sorry about the long silence, but my weekend was very busy as did indeed attend BarCamp Texas in Austin, where I met many interesting people. I gave a presentation called "How to get 100 valuable links in 10 business days or less" to a packed room, and the audience participation was great.

Curiously enough, yesterday (Monday) I was fired from my job for cause. Seems one of the medications I was taking caused me to fall asleep on the job, and that was a violation of the company's employee code of conduct.

Well, such is life.

I've been spending a fair amount of time on the telephone discussing search engine optimization and linking strategies with people. I've been doing search engine optimization since 1998 and have covered most of the hot trends (usually in advance of their being hot).

So, while I'll be earning some extra money as an SEO Specialist for a while, it remains to be seen whether this will be a permanent move for me. I'm in the process of contacting some Texas SEO firms to see what opportunities may be available, but a number of people are encouraging me to break out on my own.

Problem is, I'm not entirely sure of what would be the most productive use of my independent consulting time.

I'm presently engaged in an ongoing reputation management campaign. The contract has a non-disclosure clause (in fact, I usually do work in a non-disclosure framework). Reputation management is more challenging than normal query optimization because you pretty much have to dominate at least the first page of results.

People who have been following my articles at The SEOMoz Blog know I've been writing about linking all year long. So I think I've got some good link-building credentials under my belt, but link-building really isn't part of search engine optimization. It fits into the broader category of search engine placement which encompasses getting sites crawled, PPC (pay-per-click) advertising management, and search engine optimization.

SEOs who achieve rankings through links are either competing in highly optimized queries or are doing things the hard way. And most SEOs who specialize in link building don't appreciate it when I criticize their choices. In fact, there are many good reasons for using linkage to boost rankings: such as when the client won't let the SEO specialist touch the Web pages. If you cannot improve the on-page optimization, then you have to work with off-page factors.

People should naturally wonder if I'll now change the broad focus of this blog and concentrate on search engine optimization advice and tips.

Um, no. This blog is about me, my life, and my thoughts. I occasionally think about SEO but not always. I do other things with my life. I have other tales to tell.

A lot of SEOs do keep running blogs on current trends and events in the industry, and that is precisely why I don't want to write another one. I can pretty much infuriate people just by doing what I'm already doing.

And, yes, I do write the Google Says ... blog, but that isn't so much about search engine optimization as it is about the search engine Google.

Anyway, my services are available for at least a few contracts until I figure out what I'm going to do. I'll be glad to consider a reputation management campaign, a hard-to-place optimization campaign (but I reserve the right to refer anyone I feel needs a 6-to-12 month campaign to some other party), keyword research, and maybe even a creative link building campaign.

Yes, if you're competing for hyperoptimized queries and you really, truly, honestly do need links, contact me and we'll discuss your needs. I am also available for telephone consultations. I've been told my hourly rate is too low compared to other SEO consultants, but for now I'll keep it at the current level. I may raise the price in a few weeks. We'll see.


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